If well cared for, that hamster you gave your kid will be a great pet for about 3 years.
Then it will be time to wish her goodbye, console your kid, and arrange for a replacement.
The same with your website!We’re not going to get into hamster postmortems. You already have problems enough explaining that to your kid.
But maybe we can save you from having to have that traumatic conversation about your website…
Factors impacting a website’s lifespan - and what you and we can do about it
Devices change. These days, for 90% of businesses, people get to your website far more often by phone and tablet than by desktop.
Care about being found online? Several years ago, Google and others started downgrading sites that weren’t mobile friendly.
Don't want your visitors scared away? Web pages that collect info, even just for newsletter signups, are being flagged as "not secure" unless they are encrypted with "SSL".
Your business changes, and your customers' expectations change. You certainly know how different your business is from, say, 2014, or earlier. Does your website reflect these changes? Are customers immediately able to find on your website what they need to do business with you? Does your website look like it was made for monitors that are tiny, compared to those in common use today? Are your competitors’ sites updated far more often than yours? How does your website stand up to theirs, in your customers’ eyes?
Internet technology changes. Compared to just a few years ago, the technology available for managing your website is greatly improved. Easier to use, much more powerful features, and automatically mobile-friendly and encrypted.
We have switched the tools we are using for new projects and when updating older websites with fresh new designs, to keep up with the state of web technology. (We'll describe some of the changes in another newsletter.)
Your action: If your site hasn’t been updated with changes in your business lately, been made “mobile friendly” in the past 3-4 years, and had "SSL" added in the past year, let's review!
Oh, and so sorry about Harriet!