You saw reviews on what a business has to offer, and that's exactly what you want.
You find directions and go there.
The business looks nice - you have come to the right place!
- No one offers to seat or serve you,
- You look around and find someone to ask for service,
- You are told that someone will get back to you in a few hours, or maybe a few days.
Isn't that pretty much the way your website treats its visitors?
It's no wonder that the great majority of people who go into restaurants or most stores will buy, while owners of small business websites would be thrilled to get even a tiny fraction of their visitors to convert to customers!
You can fix this! Here's how:
Be available! Imagine if at the very moment that a visitor is reading a page describing one of your offerings, you could answer any questions ON THE SPOT for them... rather than making them go find your contact page, for a response long after they had moved on to other interests?
Be aware and proactive! What if, when someone is on a particular page your site, you could see that, and perhaps initiate a discussion of that product or service, or maybe a promotion that they may have missed?
Not surprisingly, sites with instant availability and proactive engagement convert visitors into customers at a much higher rate. Read on to see how it works for a few sites we have helped with.
How can this work for you?
First - instant availability!
We inserted a snippet of code on the site, and now, when someone visits a page on the site, a "chat" option appears at the bottom of the page, giving the visitor the chance to engage with the site owner. A visitor can begin a live dialog with just a click!
Next - awareness!
The website owner can monitor activity on the site as it happens. Here they see that a visitor has been on the site for 8 minutes, and this is their third visit to this page!
Might this be a person who, with a slight bit of encouragement, could become a customer?
Finally - be proactive!
The website owner has the option to "say hello" to the website visitor, while they are there.
The owner could always initiate a dialog when noticing someone looking at a particular page on the site, just as a store owner can engage with a retail customer that is showing a lot of interest in a particular product.
But since the owner is not likely to be watching site activity all the time, they can set their site so that, for example, if someone is on the site a while, a welcoming message can pop up. If the visitor responds, the owner's computer or phone signals that a visitor needs attention.
These sorts of actions can be set to only occur if the owner or a staff member is available, and the owner can show a "leave a message" option in place of the "chat" at other times, if desired.
There are other options, for such things as "click and we will call you within a minute", for example.
We are using JivoChat ourselves and for our clients. Let us know if you want to try it out.
Not our client? You can try it out yourself - get a free trial using this link.